Grange is a business for social purpose. Rather than distributing our surplus to shareholders, we pass it to our parent company, Affinity Sutton, to be used by them in the Group's Affordable Housing programme.

It is our experience that our retirement customers respond very positively to this ethical business model. They are also reassured by the unusually rigorous governance standards we have adopted, which include management oversight by a Board comprising four non-executive directors.

However, our ethical stance in no way blunts our commercial focus. We are first and foremost a business with ambitious plans for growth. We never forget our customers always have a choice in this highly competitive service sector.